The (re)production of Publicness and Privateness in the Liquid Modern Society

Author: Slavko Splichal


Internetization probably represents the greatest transformation in communication technology since the invention of the alphabet and writing. For the first time in history, the mutual determinacy of publicness and privateness has been materialized within a single technological platform. The unprecedented growth of public, private and hybrid modes of communication on the web and in social media indicates that the internet use can significantly influence the future of publicness, privateness, and political processes at large. The article discusses new modes of relationship developed in the integrated public-private communication networks (IPPCN), such as privacity and publicy, and new avenues for the formation of the IPPCN-based publics.

Key words: democracy, internetization, IPPCN, privacity, privateness, publicity, publicness
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