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The paper analyses newspaper delivery labour by focusing on two Slovenian companies: the media company Dnevnik and the distribution company Izberi. In response to the enduring trend of declining readership, Dnevnik attempted to cut its delivery costs by transferring that activity to a rival company Izberi, a move met with resistance from deliverers adversely affected by the transfer. Using the methods of in-depth interviews and document analysis, the paper aims to identify the economic rationalisation techniques used to reduce the costs of delivery labour, discipline the workforce and respond to the newspaper deliverers’ resistance to these techniques.
